Octal Digital

Unruh furniture - Website Design


Octal Digital, a leading website development agency in Houston, took on the challenge of developing Unruh’s website, catering specifically to the unique ergonomics needs of single mothers by crafting and selling furniture. The mission was to provide a seamless online experience that not only showcased their diverse furniture offerings but also created a user interface geared towards promoting purchases effortlessly. With years of expertise in furniture craftsmanship, Octal Digital’s experienced web developers in Houston aimed to translate the essence of Unruh’s brand into a modern, minimalist, and sales-oriented digital platform.

unruh furniture - website design

Tech Stack:

Tech Stack: Frontend: React.js Backend: Node.js, Express.js Database: MongoDB Payment Gateway Integration: Stripe UI/UX Design: Figma Hosting: AWS (Amazon Web Services) Version Control: Deployment: Docker, Kubernetes

Challenges and Solutions:


Creating a Sales-Oriented UI with a Modern and Minimalist Design:

User-Centric Approach:

Developing a user interface tailored to resonate with the target audience, specifically single mothers, necessitated an in-depth understanding of their preferences and needs. Octal Digital embarked on a comprehensive research initiative, conducting user surveys and feedback sessions. Insights gained from these engagements formed the foundation for an empathetic and intuitive interaction design.

Subconscious Purchase Promotion:

Crafting a design that subtly encourages users to make purchases involves the strategic use of color psychology and persuasive design elements. We as a website development agency, ensure to implement the best UI practices and thus, delved into the psychology of color to evoke emotions conducive to positive purchasing decisions. This included the incorporation of persuasive call-to-action buttons strategically placed throughout the website, ensuring a seamless journey from product exploration to the checkout page.

Responsive and Minimalist Design:

Ensuring the website's responsiveness across devices while maintaining a clean and minimalist aesthetic was a paramount challenge. Octal Digital opted for React.js, a dynamic and responsive frontend development library, to achieve a consistent user experience across various platforms. Collaborating closely with UI/UX designers using Figma, they maintained a minimalist design that prioritized usability without compromising on visual appeal.


1. User-Centric Interface:

User Surveys and Feedback Sessions:

  • Conducted extensive user surveys and feedback sessions, providing invaluable insights into the preferences and pain points of the target audience, particularly single mothers.

Responsive Design Implementation:

  • Implemented a responsive design using React.js, ensuring the website adapts seamlessly to different devices. Clear navigation paths were established to provide an enjoyable browsing experience.

2. Subconscious Purchase Promotion:

Color Psychology Implementation:

  • Employed color psychology principles to evoke emotions conducive to making positive purchase decisions. Colors were carefully selected to create a visually appealing and emotionally resonant atmosphere.

Strategic Call-to-Action Integration:

  • Integrated persuasive call-to-action buttons strategically across the website, guiding users seamlessly toward purchase-triggering actions. This strategic placement facilitated an effortless navigation flow.

3. Responsive and Minimalist Design:

React.js for Dynamic Frontend:

  • Utilized React.js for dynamic and responsive frontend development. This ensured a consistent user experience across devices, enhancing accessibility for the diverse user base.

Collaboration with UI/UX Designers:

  • Collaborated closely with UI/UX designers using Figma, a collaborative design tool. This collaboration facilitated the maintenance of a minimalist design that prioritized usability, contributing to an aesthetically pleasing and user-friendly interface.

In overcoming the challenges posed by creating a sales-oriented UI with a modern and minimalist design, our custom website development services solutions allowed us to seamlessly merge user-centric design principles with cutting-edge technologies, resulting in a website that not only appeals visually but also fosters a conducive environment for users to engage and make purchases effortlessly.


1. Enhanced User Engagement:

  • Achieved a significant reduction in bounce rates with the implementation of an engaging and intuitive user interface.

  • Feedback from single mothers highlighted an improved overall user experience, contributing to increased user satisfaction.

2. Increased Conversion Rates:

  • Implemented persuasive design elements that led to a noticeable increase in conversion rates, aligning with the goal of promoting purchases.

  • Integration with Stripe streamlined the payment process, reducing friction in the checkout process.

3. Scalability and Performance:

  • Leveraged AWS for hosting, our website developers in Houston Docker for containerization, and Kubernetes for orchestration to ensure scalability and robust performance.

  • The website demonstrated resilience during high-traffic periods, providing a smooth experience for users even during peak times.

In summary, Octal Digital's strategic use of technology and 13+ years of expertise as a top web development company near me, not only addressed the challenges posed by Unruh’s unique requirements but also resulted in an aesthetically pleasing, user-centric, and sales-oriented website that successfully resonates with its target audience. The collaboration of a modern tech stack with thoughtful design choices showcases Octal Digital's commitment to delivering impactful solutions in the digital landscape.

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